Loreal

Last updated January 31, 2026

231

Innovation Areas

4,724

Inventors

Collaborations

Amino acid polycarboxylic acid chelation: LorealRecent Research Landscape

Calcium accumulation in hair fibers leads to brittleness and poor treatment penetration, which is mitigated by engineering specific amino acid and hydroxylated acid ratios to sequester minerals. This precise chemical control restores fiber integrity and improves the efficacy of subsequent cosmetic applications.

What technical problems is Loreal addressing in Amino acid polycarboxylic acid chelation?

Keratin fiber structural degradation

(10)evidences

Chemical and environmental stressors cause physical damage and protein loss in hair. Addressing this structural weakness restores mechanical integrity and surface smoothness.

Mineral induced hair dullness

(9)evidences

Mineral accumulation in hair fibers causes brittleness, dullness, and structural damage. Removing these deposits restores fiber integrity and visual properties.