Curly hair naturally suffers from moisture-induced expansion and lack of fiber cohesion. Eliminating these structural instabilities ensures long-term shape retention and surface smoothness.

Poor retention of conditioning agents on negatively charged hair fibers leads to insufficient smoothness and protection. Improving electrostatic binding ensures long-lasting cosmetic benefits and structural integrity.

Hair fibers lose their shape and alignment over time due to mechanical stress and environmental humidity. Improving hold durability ensures long-lasting aesthetic performance without stiffness.