Standard formulations fail to effectively remove stubborn makeup and impurities from skin without irritation. Improving removal efficiency ensures thorough purification while maintaining the integrity of the keratinous barrier.

Standard surfactant systems often require significant mechanical agitation to produce sufficient lather. Improving self-bubbling capabilities addresses the limitation of poor foam volume and slow onset during application.

Sulfate-free surfactants often fail to effectively deposit functional actives like salicylic acid or minerals onto surfaces during rinsing. Improving deposition efficiency ensures therapeutic efficacy and functional performance in mild cleansing systems.