Loreal

Last updated January 31, 2026

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Shear thickening polymer complex: LorealRecent Research Landscape

Uncontrolled reversion of hair texture due to humidity causes style failure and consumer dissatisfaction. These formulations engineer specific polymer-lipid barriers to lock keratin fiber geometry against moisture-induced swelling.

What technical problems is Loreal addressing in Shear thickening polymer complex?

Inadequate hair style retention

(14)evidences

Natural hair fibers suffer from loss of definition and structural deformation due to environmental factors or mechanical stress. Preventing curl relaxation and frizz ensures aesthetic longevity and fiber control.

Hair curl shrinkage

(9)evidences

Natural shrinkage and lack of length retention in textured hair. Overcoming this limitation provides improved aesthetic control and style longevity.

Inadequate hair style retention

(7)evidences

Hair fibers lose their shape and structure over time due to environmental stressors and mechanical movement. Improving durability and hold provides a significant consumer performance advantage.