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Mars

Last updated January 31, 2026
88
Innovation Areas
2,578
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Canine t2r and olfactory receptor ligands: MarsRecent Research Landscape

Inconsistent palatability in synthetic diets leads to poor animal intake and product rejection. These innovations utilize specific peptide sequences to target taste receptors for precise flavor profile engineering.

What technical problems is Mars addressing in Canine t2r and olfactory receptor ligands?

Pet food flavor aversion

(8)evidences

Domestic animals frequently reject nutritionally complete diets due to insufficient sensory appeal. Identifying specific receptor modulators overcomes the limitation of trial-and-error flavor formulation to ensure consistent caloric intake.

Flavor profile instability

(6)evidences

Natural flavor profiles in processed food products are often weak or unappealing. Enhancing sensory appeal addresses consumer rejection and improves product acceptance.