Procter & Gamble

Last updated January 21, 2026

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Anatomical silhouette ratio scaling: Procter & GambleRecent Research Landscape

Engineering the specific waist-to-hip geometric ratios across product arrays. This enables precise fit across diverse body morphologies while minimizing SKU complexity.

What technical problems is Procter & Gamble addressing in Anatomical silhouette ratio scaling?

Inconsistent anatomical fit across sizes

(9)evidences

Standard sizing fails to account for non-linear body proportion changes across different wearer populations. Solving this ensures reliable containment and comfort for diverse body shapes within a single product array.

Inconsistent anatomical garment fit

(5)evidences

Standardized sizing fails to account for varying body proportions across different absorbent article styles. Solving this ensures reliable containment and user comfort through precise silhouette scaling.