Branched polyester softening network: Procter & GambleRecent Research Landscape
The technical lever is the molecular architecture of branched polyesters within a non-shear sensitive matrix. This controls the rheological stability and deposition efficiency of softening agents on fabric surfaces.
What technical problems is Procter & Gamble addressing in Branched polyester softening network?
Inefficient fabric softener delivery
(24)evidences
Softening agents often fail to deposit effectively or remain stable during the drying and washing process. Improving delivery mechanisms ensures consistent fabric feel and fragrance retention.
Poor benefit agent retention
(6)evidences
The keywords indicate a focus on encapsulating benefit agents within fabric treatment compositions. This addresses the loss or degradation of active ingredients during the wash cycle, ensuring targeted release and long-lasting efficacy on textiles.