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Procter & Gamble

Last updated January 21, 2026
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Chelant mediated hair fiber mineralization: Procter & GambleRecent Research Landscape

The technical lever is the use of specific chelating agents within a chemical composition to modify the internal protein structure of hair. This engineers hair strength and integrity by controlling metal-ion interactions or crosslinking density within the fiber.

What technical problems is Procter & Gamble addressing in Chelant mediated hair fiber mineralization?

Inefficient active ingredient deposition

(22)evidences

Sulfate-free surfactant systems often fail to effectively deposit hydrophobic anti-dandruff agents onto the scalp and hair fibers. Improving deposition efficiency ensures therapeutic efficacy while maintaining the mildness of the formulation.

Insufficient hair fiber lubricity

(15)evidences

The keywords focus on diverse conditioning agents like silicone polymers and hydroxylated triglycerides to replace or enhance traditional coatings. Solving this prevents mechanical damage and improves manageability through reduced friction.

Uncontrolled fiber surface hydrophilicity

(10)evidences

The keywords highlight issues with oil transfer due to polarity changes and structural instability like frizz. Addressing surface energy imbalances prevents unwanted sebum migration and moisture-induced deformation.

Inadequate pigment retention

(5)evidences

The cluster addresses the failure of hair dye compositions to remain bound to the fiber over time. Improving mineralization and binding specificity prevents color fading and wash-out.