Procter & Gamble

Last updated January 21, 2026

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Hydrocarbon desorption kinetics control: Procter & GambleRecent Research Landscape

The technical lever is the manipulation of the thermodynamic and kinetic pathways required to detach hydrophobic soils from fibers. Controlling this mechanism enables effective cleaning performance under low-thermal energy conditions.

What technical problems is Procter & Gamble addressing in Hydrocarbon desorption kinetics control?

Low temperature soil retention

(24)evidences

Standard laundering processes fail to effectively detach and remove hydrocarbon-based soils when thermal energy is reduced. Solving this allows for energy-efficient cleaning without compromising fabric hygiene or aesthetic standards.