Procter & Gamble

Last updated January 21, 2026

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Leuco colorant bluing agent concentration: Procter & GambleRecent Research Landscape

The engineering of molecular transition states in leuco dyes to provide controlled deposition on cellulosic fibers. This creates value through targeted optical whitening and anti-yellowing performance in laundry care.

What technical problems is Procter & Gamble addressing in Leuco colorant bluing agent concentration?

Cellulosic substrate yellowing degradation

(2)evidences

Natural and synthetic fibers undergo aesthetic degradation and loss of brightness over time. Addressing this discoloration restores perceived whiteness and extends the visual lifecycle of the material.

Textile yellowing and discoloration

(1)evidences

The accumulation of yellow soil and chemical degradation on textiles over time reduces brightness and perceived cleanliness. Addressing this restores visual whiteness and extends the aesthetic lifespan of garments.