Procter & Gamble

Last updated January 21, 2026

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Surfactant system rheology control: Procter & GambleRecent Research Landscape

The engineering of specific surfactant ratios and viscosity modifiers to ensure stable phase behavior and controlled dispensing. This creates value by balancing cleaning efficacy with skin mildness and product stability.

What technical problems is Procter & Gamble addressing in Surfactant system rheology control?

Unstable surfactant phase separation

(36)evidences

High-concentration surfactant systems often suffer from physical instability and phase separation during storage. Maintaining a homogeneous structure ensures consistent cleaning performance and shelf-life.

Inadequate surface soil removal

(6)evidences

The cluster focuses on the fundamental inability of standard formulations to effectively detach and suspend contaminants. Improving this ensures consistent cleaning efficacy across diverse substrates.