Suntory

Last updated January 31, 2026

Innovation Areas

1,494

Inventors

Collaborations

Fragrance reservoir lid architecture: SuntoryRecent Research Landscape

Standard beverage packaging fails to engage the olfactory senses during consumption, limiting brand premiumization. This architecture integrates a dedicated fragrance-releasing zone within the lid structure to enhance sensory delivery without altering the liquid formulation.

What technical problems is Suntory addressing in Fragrance reservoir lid architecture?

Inadequate olfactory beverage engagement

(5)evidences

Standard beverage containers isolate the liquid's aroma from the consumer during consumption. Enhancing the olfactory experience during the act of drinking increases perceived product quality and flavor complexity.