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Suntory

Last updated January 31, 2026
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Sugar and sweetener synergistic formulation: SuntoryRecent Research Landscape

Off-notes and lingering aftertastes in low-calorie beverages drive consumer rejection. These innovations engineer specific sugar-to-sweetener ratios to mask bitterness and replicate the sensory profile of sucrose.

What technical problems is Suntory addressing in Sugar and sweetener synergistic formulation?

Unpleasant sweetener taste profiles

(6)evidences

High-intensity sweeteners often exhibit lingering bitterness or metallic notes that differ from natural sucrose. Eliminating these sensory defects ensures consumer acceptance of reduced-sugar formulations.

Insufficient sweetness intensity

(6)evidences

Artificial and high-intensity sweeteners exhibit a persistent sensory profile that differs from sucrose. Eliminating this temporal distortion improves the sensory profile of low-calorie food and beverage products.

Unpleasant sweetener aftertaste profiles

(6)evidences

Artificial and natural high-intensity sweeteners often exhibit lingering bitterness or metallic notes compared to sucrose. Eliminating these sensory defects allows for sugar reduction without compromising the beverage flavor profile.

Inadequate sweetness intensity

(5)evidences

Synthetic and high-intensity sweeteners often exhibit lingering bitterness or metallic notes that deviate from the clean profile of sucrose. Eliminating these sensory discrepancies is essential for consumer acceptance of low-calorie beverages.