Insufficient retention of conditioning agents on the hair surface during rinsing. Enhancing deposition efficiency ensures functional benefits are realized rather than washed away.

Damp hair exhibits high friction and tangling during mechanical treatment. Reducing these physical impediments prevents cuticle damage and improves consumer ease of use.

Incompatibility between cationic conditioning agents and anionic detergent surfactants leads to precipitation or reduced efficacy. Resolving this allows for stable multifunctional formulations that cleanse and condition simultaneously.