Cationic surfactant deposition network: UnileverRecent Research Landscape
Poor active ingredient retention during rinsing leads to wasted material and suboptimal sensory performance. Engineering the coacervate structure ensures targeted delivery of conditioning agents to the hair fiber.
What technical problems is Unilever addressing in Cationic surfactant deposition network?
Inefficient conditioning agent deposition
(14)evidences
Conditioning agents frequently rinse off during application rather than adhering to the hair fiber. Improving retention ensures long-lasting sensory benefits and protection.
Hair fiber surface friction
(11)evidences
Untreated hair fibers exhibit high inter-fiber friction and cuticle damage leading to poor manageability. Reducing these physical impediments prevents mechanical breakage and improves tactile properties.
Inadequate active ingredient retention
(5)evidences
Surface rinse-off during application prevents functional agents from adhering to the substrate. Enhancing deposition efficiency ensures therapeutic or cosmetic benefits persist after washing.