Nike’s Defensive Strategy: Using Design Patents as Protection Layer
Nike’s strategic deployment of design patents, particularly in its defensive positioning against Adidas. With over 300 design patents citing Adidas, Nike showcases a multifaceted strategy aimed not just at safeguarding its innovations but also at complicating Adidas’s path in the design domain. This case study delves into Nike’s tactics and explores the broader implications for […]
How Knowing Your Competition’s Moves Can Shape Your Innovation Game Plan
In the race to innovate, it’s not just about what you create; it’s also about knowing what everyone else is up to. Imagine you’re playing a game where the board is constantly changing, and so are the moves of your opponents. This is what it’s like in the world of technology development, where being aware […]
