A UK Consumer Goods Giant Accelerated Technology Trend Discovery by 40%
40%
20%
faster trend identification
by tracking emerging ingredient trends earlier.
more emerging ingredients spotted to secure early-mover advantage and dominate culturally driven markets.
Company Overview
The UK-based consumer goods giant is a global leader in personal care and household products, renowned for innovation in natural ingredient-based formulations. Operating across more than 100 countries, the company serves millions of consumers daily. The company has earned a reputation for quality and sustainability, and continually strives to create science-driven solutions that improve lives and protect the planet.
Industry:
Consumer Goods
Employees:
33,000+
Use Case:
Research and Development
The challenge
Late adoption of culturally significant trends led to market share loss
The leading UK-based consumer goods company struggled to capitalize on culturally significant ingredients in emerging markets. Competitors were consistently launching products featuring traditional ingredients (like Neem in India or Oud in Middle East) before they became mainstream. By the time the company responded, competitors had already secured a significant market share.
The R&D team faced several roadblocks:
- Extract key insights without reading thousands of patents and papers.
- Deep technical filtering to pinpoint exact information.
- Uncover hidden patterns and connections in your research.
“We were always one step behind, reacting to trends instead of predicting them. This was a major roadblock to staying competitive.”
The solution
Proactive research with Slate’s structured database
The company implemented Slate’s structured research database across its R&D teams. By integrating Slate, the company gained real-time access to research and proactive alerts, which resulted in the R&D team identifying and prioritizing promising ingredients, creating a roadmap for leading market innovations.
Slate’s solution provided:
- Early-stage research tracking: Slate provides a comprehensive database monitoring global research and insights into emerging studies on traditional and culturally significant ingredients, allowing for early discovery of trends.
- Competitor lab insights: Slate monitored global competitor research and innovation activities, offering a clearer view of potential market disruptions.
- Noise-free research base: Curated insights ensured the team focused on actionable information without sifting through irrelevant data.
- Automated alerts and reports: Regular newsletters and alerts kept the team updated on emerging ingredient trends.
The result
Leading the Trend Curve
Slate has empowered the UK consumer goods giant to reclaim its position as a leader in innovation. By turning research into a competitive advantage, the company now confidently launches trend-setting products tailored to culturally diverse markets.
With Slate, the company achieved significant breakthroughs:
- 40% faster trend identification: The team now identifies emerging ingredient trends months ahead of competitors.
- 20% more emerging ingredients spotted before competitors: Early insights into traditional ingredients positioned the company as a market leader in culturally significant products.
- Market-first innovations: Leveraged Slate’s insights to identify rice bran’s potential for the Japanese market, launching a product that captured significant market share before competitors.
- Streamlined research: Automated alerts reduced manual effort, freeing the team to focus on product innovation.
"With Slate, we’ve gone from chasing trends to leading them. The platform has fundamentally changed how we approach product development by providing insights before competitors even realize there’s an opportunity."
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