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Apple’s Solid State Button Patent Activities in July 2024

Key Innovations in Solid State Button 1. Gesture and Air-Based Input Detection What could be Apple doing?Detecting input from objects in the air around the device, going beyond traditional touch-based interactions. What does this mean? Introducing air-based input detection could allow these buttons to be activated or controlled without direct contact, providing a new dimension of interaction. […]

Apple’s AI Patent Activities in June 2024

Key Innovations in AI 1. Intelligent Document Management and Virtual Assistance Integration What is Apple doing?Efficiently managing and presenting documents using advanced AI techniques. It focuses on using virtual assistants to help users create, manage, and navigate complex documents intelligently. This integration is not just about simple automation but involves sophisticated AI to understand and […]

Nike’s Defensive Strategy: Using Design Patents as Protection Layer

Nike’s strategic deployment of design patents, particularly in its defensive positioning against Adidas. With over 300 design patents citing Adidas, Nike showcases a multifaceted strategy aimed not just at safeguarding its innovations but also at complicating Adidas’s path in the design domain. This case study delves into Nike’s tactics and explores the broader implications for […]

How Knowing Your Competition’s Moves Can Shape Your Innovation Game Plan

In the race to innovate, it’s not just about what you create; it’s also about knowing what everyone else is up to. Imagine you’re playing a game where the board is constantly changing, and so are the moves of your opponents. This is what it’s like in the world of technology development, where being aware […]