Laundry Detergent Innovations in 2026: The R&D Shifts Redefining Fabric Care
P&G is quietly building a low-pH detergent platform that would make the enzyme systems most competitors rely on functionally incompatible. If successful, the entire industry’s enzyme stability assumptions will be obsolete within 18 months. Meanwhile, there is simultaneous investment in fluorescent brightener optimization and non-FBA alternatives. This fragmentation is because of regulatory uncertainty in Europe […]
